Sensor Tower Review
Everyone knows good names and keywords are an essential part of being found in the ever-crowded app stores. But what determines “good” names and keywords? Today, I look at Sensor Tower to help me find the answer.
If you haven’t heard of Sensor Tower or don’t use it, it’s time you start. Sensor Tower is a tool that lets app developers easily track and manage different keywords in the iOS AppStore. As you can tell, it is an increasingly useful tool, and is extremely powerful when used appropriately. It is the tool you’ve been looking for to help you with your App Store optimization (ASO) and general app marketing.
Sensor Tower is essentially divided into two parts: a free section that provides basic keyword tools and different rankings; and a paid section that includes much more powerful keyword tools. The paid section is free to try with one app and a limited number of keywords to track, but be ready for the popups asking you to share for more usage. In this look, I will look at the free section and preview at times what a paid account gets you.
When you go to Sensor Tower’s main website without an account, you see this very simple homepage.
This tool allows you to search for any app and reveal the keywords the app is using. I looked for my Slot Frenzy app and this is what I got. Sensor Tower is usually pretty good at guessing your app’s name but it does take a few days for it to index so your app may not show up if it has just been approved for sale.
Sensor Tower returns a simple page with four pieces of data: the app’s full name, keywords the app is using, ratings for the past three months, and a searchability rating. This is powerful in itself because of the keywords research you can do. The paid section allows you to track specific keywords for rankings and traffic, as well as compare your app’s keywords to another app’s keywords.
While this is the extent of the data from the homepage, Sensor Tower provides loads of other data to everyone for free. Accessing it takes a bit of a workaround though as there is no direct button for this feature.
To use this feature, I usually go to any of the rankings, click on any app, and there is a search function on the right side. Through this search function, you can look for the same app and get much more data.
A Much More Complete Analysis
In lieu of the keywords and Sensor Tower’s searchability rating, you get a concatenated description, app rankings, screenshots, and keyword ranking history. You also get more basic app info such as the publisher, category, and price. To the right you have the estimated app worth, reviews from the past 90 days, users and estimated revenue, an about section, and other apps from the publisher.
Something to note here: Sensor Tower tracks reviews and ratings separately. There are 7 reviews from the past 90 days but the bar graph doesn’t show this. It maybe the reviews are too recent or there isn’t enough data but I find it annoying how it doesn’t show up.
Some of these features are self-explanatory so I won’t say specifically go over them.
App Ranking History
The app ranking graph lets you choose from a variety of relevant charts as well as change the number of days. However, choosing anything other than 30 days causes a pop up asking you to sign up.
Keyword Ranking History
The Keyword Ranking History gives you a taste of what the account gives you. It graphs the ranking of two of your top keywords for the past two weeks to see how they’re doing.
Estimated App Worth
Sensor Tower calculates your app worth using a series of different factors and metrics which they tell us includes user estimates, user activity, international reach, revenue estimates, and a secret sauce. Since there’s no industry standard for calculating an app’s value, I’d say it’s a great number to have but use it wisely.
Rankings & Leaderboards
Sensor Tower provides three different leaderboards: App Worth, Publisher Worth, and Top Rankings. I’ll go over them as briefly as I can.
Top Rankings is what you’d see in the iTunes App Store with a feature additional features. You can sort by all the different categories, as you can with all the leaderboards. You can also sort by whether an app has in app purchases (iAP) and the price range as well as by device. This tool is powerful because it is extremely useful to have all three top charts (top free, top paid, top grossing) in one place as well as the data that Sensor Tower provides literally a click away.
This is an interesting one and one you may not use as much. As the name states, it simply shows you the most valuable apps in the AppStore. The cooler features are the ability to sort by Fastest Rising Apps and Most User Ratings. The former gives you an inside look at the newest million dollar apps and the latter a sense of the number of users.
This is my favorite and I’ll explain why in a second. Sensor Tower calculates publisher worth by taking the estimated app values and group them together. It gives you a sensor of the major players in a given category as well as the App Store as a whole. Right now, Instagram, Facebook, Supercell and King dominate the top five, each worth over 1.5 million USD.
Because Sensor Tower aggregates individual app values for each and every publisher, it also means they aggregate your data as well! If you search for a publisher in the search box instead of a specific app, you get Publisher page! It shows you all the apps, the total global ratings, and estimated publisher worth and it’s just plain awesome to look at, especially if you’re an indie developer (or it could just be me).
Price & Plans
So what does it cause to get access to all of these and much more? You can check out the three different plans here: https://sensortower.com/plans
The paid version of Sensor Tower offers a lot more features including Keyword Tracking, Keyword Analysis, Downloads, and Competitor Analysis. Check out the screenshot for the complete list and remember the account is free to sign up but some features may be limited.
And that’s my review of Sensor Tower, one of the most powerful and useful keyword analytics tools.